Welcome To Korea

YG Entertainment is a major company in the Korean music industry, contributing to the globalization of K-pop through its excellent artist management system, innovative music production, and global market entry strategies. It has produced many successful groups such as Big Bang and Blackpink, and has exerted great influence on the entertainment industry as a whole by creating various cultural contents as well as music. 1. History and Origin of YG Entertainment YG Entertainment was founded in 1996 by Yang Hyun-suk, a former member of Seo Taiji and Boys. From its early days, it introduced a new idol system that emphasized visuals and performance, bringing great innovation to the Korean music industry. In the early days, it produced innovative singers and groups such as Sechs Kies and Treasure, and grew rapidly. 2. Major Artists and Global Success Representative artists of YG include Big Bang, Blackpink, Winner, and iKon. In particular, Big Bang is called the 'Emperors of K-pop', a...

HYBE Entertainment is a representative entertainment company in Korea that is attracting attention in the global market with its innovative business model and differentiated artist management. It is increasing its own brand value through continuous technology investment and content expansion. Hive is establishing a strong network between artists and fandoms, and is presenting a new standard for the entertainment industry with killer content and differentiation strategies. 1. HYBE's innovative business model and growth trajectory HYBE Entertainment is continuing its growth by adopting a diversified business model, breaking away from the framework of a traditional entertainment company. In particular, it introduced the concept of a 'fan community platform' to maximize direct communication with fans. It strengthened the interaction between artists and fandoms through its own platform, 'Weverse', and established a stable profit structure through this. In addition, it is...